· Follow the C.U.S.T.O.M. sales process.
· Greet customers immediately, in a courteous and friendly
manner.
· Handle telephone transactions quickly, and courteously.
· Ensure customers are properly qualified for needs, wants,
and ability to buy.
· Practice a feature / benefit selling methodology so that
all customers receive consistent treatment when doing business.
· Use a common and consistent quotation methodology for
vehicle sales, trade-ins and purchases.
· Conduct a road test, and pre-delivery inspection prior to
delivery to customer.
· Ensure the delivery to customer is an “EVENT” which
endears the customer to the dealership.
· Contact customers using mailing lists, tickler files and
personal follow-up to encourage additional sales and ensure customer
satisfaction.
· Handle customer complaints reasonably, showing empathy and
a positive attitude, and demonstrate our commitment to “Make Things Right”.
· Attend training sessions to keep current with sales
techniques and sales department issues.
· Cultivate prospects (e.g., showroom customer follow-up,
phone-in inquiries, past owners, etc.).
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